Retail network access
Your product on shelf at independent and regional outdoor retailers across the Southeast — without building a sales team to get there.
About Us
At Madsen Outdoor Supply, we specialize in direct-wholesale distribution for hunting, fishing, camping, golf, marine, and off-road brands — all backed by strict MAP enforcement and Southeast retail reach. Our mission is simple: grow your brand's revenue and shelf presence without ever discounting your price or diluting your name.
Simple onboarding with dedicated account support from day one.
What We Distribute
Eight product categories, one Southeast retail network.
Scent-control apparel, tree-stand accessories, and blind equipment suited to Florida's WMAs and long, humid sits.
See partner brandsHow It Works
A straightforward path to getting your product into our network — no long contracts, no surprises.
Tell us about your product line, current distribution, and MAP policy. We follow up within two business days.
We agree on wholesale terms and lock in your Minimum Advertised Price policy before anything ships.
Your product enters our catalog, sales team, and merchandising standards — ready for retail.
We place your product across our Southeast retail network and start reporting sell-through.
For Brand Partners
We built our wholesale program around one rule: your brand's value doesn't get spent to make a sale.
Your product on shelf at independent and regional outdoor retailers across the Southeast — without building a sales team to get there.
In-store placement, seasonal promotions, and trade show presence put your name in front of Florida's outdoor buyers all year.
We monitor advertised pricing across every account and enforce your MAP policy and brand guidelines to the letter — no gray-market resellers, no exceptions.
One point of contact, quarterly sell-through reporting, and demand forecasting — so you always know where your product stands.
In Our Network
Every brand we distribute passes the same bar: real product, real demand, and a name worth protecting. Here's who we currently move.
Scent-control apparel and tree-stand accessories built for Florida's WMAs and long, humid sits.
Rods, jigs, and terminal tackle tuned for redfish, snook, and tarpon on the Gulf flats.
Packable tents and trail gear designed for Florida's flat, wet, bug-heavy backcountry.
Lightweight, sun-rated golf apparel built for year-round heat and humidity on Florida courses.
Deck hardware, dock gear, and boat maintenance supplies for Gulf Coast marinas.
Everyday outdoor apparel for the drive to the ramp, the dock, or the trailhead.
Recovery gear and vehicle accessories built for backroad and WMA access trails.
Binoculars, rangefinders, and trail cameras built to handle Florida humidity.
Currently onboarding new partner brands for 2027. If you make outdoor, marine, or golf gear and want distribution across the Southeast, start a conversation with us.
Get In Touch
Brands — tell us about your product line and current distribution. We'll follow up within two business days.
Retailers — want to carry one of our partner brands in your store? Reach out and we'll connect you with the right rep.